A Unified Roadshow Experience for CrowdStrike Across Two Cities
PDK Events engaged us to create a unified, high-end visual identity for CrowdStrike’s cybersecurity roadshow in Melbourne and Sydney. With two dramatically different venues, we used strategic media processing and custom screen design to deliver a consistent, premium look while staying within budget.
Project Brief
PDK Events engaged us to design a fresh, impactful look for CrowdStrike’s annual cybersecurity conference roadshow across Melbourne and Sydney. The goal was to deliver a consistent visual identity and high-end execution for the US brand, despite two completely different venues and no additional budget for the year.
Challenges & Approach
The venues posed opposite—and significant—design challenges: Melbourne’s MCEC offered a large theatre-style space with very high ceilings, while the Hyatt Regency Sydney featured a wide, low-roofed, lightly curved room. Achieving a unified design language across such contrasting environments required careful technical planning.
To help manage the budget constraint, we used specialised media processing software that enabled a single projector to feed two separate projection surfaces—cutting hardware costs without compromising quality. In Sydney, we built custom-ratio, borderless screens to match the proportions used in Melbourne, preserving the consistency and premium feel of the overall look.
Outcome
The roadshow delivered a cohesive, modern visual identity across both cities, with staging and content that felt intentional and on-brand despite the radically different spaces. Smart technical choices and tailored screen solutions allowed us to maintain design continuity while staying within budget, resulting in a polished, high-impact experience for CrowdStrike’s attendees.
Event management Across Australia and Beyond
Creating a High-Impact Conference With a Hidden Opening Reveal
The AFG Next Conference required a large-scale, polished plenary setup supported by multiple breakouts, along with a fully hidden reveal for AFG’s 40th Birthday. Through custom concealment, precise rigging and a choreographed sequence of lighting, music, kabuki and confetti, we delivered a high-impact opening moment that elevated the entire event experience.
Creating a Unified Experience Across Four International Venues
Conexus Financial engaged us to coordinate and deliver its flagship Fiduciary Investors Symposium across Singapore, Boston, Stanford University and Oxford. By managing global suppliers, adapting designs to each venue and leading onsite delivery at every location, we ensured the conference maintained a consistent, premium standard for its international executive audience.
