NBC Universal Key Partner Summit at Showtime in Melbourne

Project Brief

NBCUniversal engaged us to deliver the production for their Key Partner Summit 2026, an annual partner event designed to showcase upcoming content, products, and strategy. The brief was to recreate the high-impact presentation environment of previous years while adapting the visual design to a new “Old Hollywood” theme.

The plenary space at Showtime Event centre in Melbourne needed to centre around a large LED video wall capable of displaying vibrant movie trailers and high quality content, while supporting six presenters delivering scripted segments via autocue.

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Challenges & Approach

While the core format of the summit was established, the creative challenge was to introduce an additional scenic element that would reinforce the Old Hollywood aesthetic without distracting from the screen content. At the same time, the event had a compressed timeline, requiring full setup and rehearsals within a single day.

Our solution was to build a large truss frame around the LED wall, draped in rich red fabric to evoke the look of a classic cinema stage. This created a dramatic focal point while complementing the content-driven LED display. We enhanced the atmosphere with moving lighting effects, carefully positioned comfort monitors and foldback screens, and a comprehensive autocue system to ensure presenters could deliver their scripts confidently and smoothly.

Beyond the main room, we extended the theme into the venue’s pre-function areas using LED poster displays and TV screens to showcase NBCUniversal content and intellectual property.

Heavy rain throughout the day created additional logistical challenges during bump-in. Several floor plan elements needed to be adjusted on the fly, and our team worked carefully to protect equipment and maintain the installation schedule.

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Outcome

The result was a polished, cinematic event environment that successfully brought the Old Hollywood theme to life while maintaining the high technical standard expected of the summit. Presentations ran smoothly, the LED content looked exceptional, and the venue delivered a cohesive branded experience from the entrance through to the plenary space.

Despite difficult weather conditions and a tight timeline, the event was delivered on schedule and received excellent feedback from the NBCUniversal team.

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